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How to Identify Your Ideal Client

Looking for tips on how to improve your marketing strategy?

You've come to the right place.

ideal client (aka "client avatar")


  1. the unique person who finds that your product or service, above all others on the market, is the absolute perfect solution for them.
  2. the exact type of person you'd love to attract to your business, and have as a loyal, repeat customer for a very long time. 
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Whether you've just launched your business recently, or you're a seasoned entrepreneur, the video above, and the free printable workbook are designed to help you define your ideal client(s) so you can better locate, communicate with, and convert them into loyal buyers.

The definitions/characters you create through the exercises in the guide will serve as fuel for all your future marketing communications, guaranteeing that everything you write, speak, and produce fits perfectly into your specific niche, and speaks directly to your target audience.

Have fun brainstorming, and let me know what you think!